Digital Advertising Braces the Storm
The recession has hit digital marketing with a light touch – at least compared with the rest of the ad industry, according to a report by The Society of Digital Agencies (via Adweek), which states that...
View ArticleSMBs Poised to Triple Website Spending
America’s 14.6 million small and medium-sized businesses (SMBs) were responsible for more than $6.7 billion in locally generated, locally targeted interactive advertising in 2008 – more than half of...
View ArticleOnline Catalogs Account for 87% of Total; Print-Only Declining
The number of print catalogs with online editions now stands at 8,894, up from 8,675 at the same time in 2008, according to data from the 2009 National Directory of Catalogs, which was released this...
View ArticleTop 10 Video, Multimedia Websites – March 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Investment/Finance Websites – March 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Real Estate Websites – March 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleNew Yorkers Claim More Stress than Other Americans
Nearly three-fourths (74%) of office workers in New York City believe they are more stressed-out than those who live elsewhere, and that this stress is being exacerbated by the economic crisis,...
View ArticleStill-Low Consumer Confidence Improves Significantly
The Conference Board’s Consumer Confidence Index significantly increased from 26.9 in March 2009 to 39.2 in April 2009, in large part because of more optimism for business conditions. The Index hit an...
View ArticleHulu Cracks Top 3 Online Video Sites for First Time
US internet users viewed 14.5 billion online videos during March 2009, representing an increase of 11% vs. February, according to March 2009 data from comScore’s Video Metrix service, which also...
View ArticleOne-Third of Smartphone Users Respond to Mobile Ads
A research study on smartphone usage patterns from Universal McCann found that more than one-third of high-use smartphone users respond to mobile advertisements, reports Mediaweek (via MarketingVOX)....
View ArticleTop 10 TV Websites – April 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Mobile Phone Websites – April 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 25 Ad Networks in April: Platform-A, Yahoo Lead Pack
AOL’s Platform-A remains the top ad network in the US, reaching nearly 176.5 million US internet users, or 91.5% of the total audience, based on the April ad-network rankings released by comScore, Inc....
View ArticleSustainability Efforts to Increase Despite Economy
Nearly one in six (58%) corporate marketers and communicators think their organizations will increase involvement in environmental sustainability initiatives over the next two to three years, and half...
View Article26% of Mobile Users Text While Driving
Despite an increasing number of state bans on driving while texting (DWT) and numerous reports of texting-related accidents, more than one-fourth (26%) of US mobile-phone users send and/or receive text...
View ArticleSocial Media Generates Hype; Fails to Deliver Marketing Punch
A new study argues that social media has reached its tipping point, with 83% of the online population now using it in some form – and more than half doing so on a regular basis, reports MarketingVOX....
View ArticleTop 10 Health & Medical Information Websites – April 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleBehind the Curve: Week Ended May 22, 2009
Below are some links to recent research news and studies from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleEclipsed by E-mail, Direct Mail to Tumble 39% by 2013
Direct mail is being negatively affected by online efforts, specifically email, and is expected to decline 39% in the next five years – from $49.7 billion in annual spend in 2008 to $29.8 billion by...
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